The project: Create a blog post/thought leadership article for the Austin Pets Alive! website and LinkedIn page to raise awareness about the work involved in kitten rescue
Constraints: Appeal to a general audience with no kitten rescue knowledge or experience.
Austin Pets Alive!'s Marketing and Communications team reached out to me directly to write this blog post. Id previously mentioned I could help with writing and editing, and by that point I was the longest-serving member of the Neonatal team. The post was published as part of APA!'s push at the start of kitten season. The goal was to raise general awareness of what the season involves (hint: it’s not just playing with cute kittens!) and indirectly drive foster and volunteer interest.
What I did
Translated a full season's worth of internal operational work — policy review, nursery preparation, volunteer training, foster recruitment — into a single, readable narrative a general audience could follow with no prior context
Opened with a scene from the nursery floor to hook a reader who has no reason yet to care about kitten season
Balanced honesty about the scale of the work with the emotional payoff
Why this project mattered
This is an example of translation without a second language: taking something highly technical and specific to insiders (nursery logistics, formula changes, foster rotation schedules) and creating a compelling story for someone with zero context. Marcom approved it with no revisions requested.
